Founders struggle to discover genuine customer pain points for product building
Entrepreneurs waste time on ideas without validated problems, needing a disciplined discovery process.
3 voices
What people say
- The founder stories that resonate right now are the ones that don't pretend it was a clean journey. The messy middle, the doubt, the near-quits. That's what people actually need to hear.
- There's no good place online where people with real problems can find founders or builders trying to solve them. Twitter is noise. Reddit is anonymous venting. LinkedIn is performance. Feels like a missing layer — somewhere intentional, where a real pain point can connect with someone trying to fix it.
- The hardest part of building something isn't the product — it's finding pain points that are real enough that people will actually change behavior. I spent months hearing "great idea" from everyone and zero time finding people who genuinely had the problem. Treating problem discovery as its own discipline changed everything for me.